• Follow us


Olympic Gold Medalist Allyson Felix Becomes Athleta's First Sponsored Athlete

When Olympic gold medalist and track and field star Allyson Felix negotiated renewing her long-held contract with Nike in 2018, things didn't go as planned. For one, Nike wanted to pay her 70 percent less than before, a price she told the New York Times she could "accept" if that's what Nike thought she was worth. But what she couldn't accept? The company's policies around maternity.

In an op-ed for the Times she wrote, "I asked Nike to contractually guarantee that I wouldn’t be punished if I didn’t perform at my best in the months surrounding childbirth. I wanted to set a new standard. If I, one of Nike’s most widely marketed athletes, couldn’t secure these protections, who could? Nike declined."

She had been at a standstill with the company and was looking for a new apparel deal. (Felix gave birth by emergency C-section in November 2018.) And she found one in an unlikely place: Athleta, the Gap athletic wear company. It's the first time Athleta is sponsoring an athlete, signing a multiyear contract with Felix.

Athleta published an open letter to Felix in the Times to announce the partnership, writing, "As women and athletes, we experience the joys and challenges that come from being both. It’s why we promise to support you—as an athlete, a mother, an activist—as you continue to break records, break barriers and break the silence." Felix will be working with the brand on product design as well as working to empower women and girls. According CNBC, Felix said about the partnership: "To me, right when [Athleta] came out to LA to meet with me ... it was such an authentic fit. For the first time, I felt like more than just an athlete."

Felix wore Athleta at a race last week, marking the first time she's raced since giving birth. While she's qualified for the world championships this fall, NBC Sports reports that her priority is preparing for the 2020 Olympics. (At the 2016 Olympics in Rio, she took home the silver medal in the 400-meter race.)

Felix had originally decided to come forward with her story after two Olympic runners, Alysia Montaño and Kara Goucher, shared their pregnancy stories with the Times in an op-ed titled, "Nike Told Me to Dream Crazy, Until I Wanted a Baby." In the piece, Montaño wrote, "More than a dozen track athletes, agents and others familiar with the business describe a multi-billion-dollar industry that praises women for having families in public — but doesn’t guarantee them a salary during pregnancy and early maternity." Since then, Nike announced it would add new language to contracts to protect athletes' pay during their pregnancies.

Madison Feller Madison is a staff writer at ELLE.com, covering news, politics, and culture. Read More

Leave A Comment

More News

Women on Business

How to Burnout-Proof Your Business as an Entrepreneur 2019-08-02 22:10:56Whether you’re working your biz solo, have a small but mighty team, or have a multi-bajillion dollar net worth, being an entrepreneur isn’

How to Get a Better Credit Score 2019-08-01 21:05:04Brought to you by Online Credit USA: Negative marks on your credit score can not only increase your stress levels but they also can cost you a lot of

Top 5 Best and Worst States to Start 2019-07-31 18:30:25Just as farmers seek fertile land to plant their crops on, entrepreneurs face a similar decision in where they should set up shop. With today’s

Ways to Turn Copy Trading into a Successful 2019-07-31 18:04:48Brought to you by DupliTrade: Copy trading is a method used by traders working in financial markets to copy positions. These positions are introduced

3 Banner Design Tips to Bring Your Message 2019-07-31 15:25:21Brought to you by Printmoz: Banners have been used for quite some time to assist in promoting products and services, to let customers know about the l

5 Tools You Need to Find New Ideas 2019-07-30 21:26:54How often do you experience writer’s block? You know, when you have no new ideas for your blog, and you still need to come up with something. Th

4 Reasons to Abandon iPad Driven POS Systems 2019-07-30 20:42:29Brought to you by Vend: While iPad driven POS systems were once the standard in mobile payment processing, with the advancement of technology and the

Top 5 Salesforce Tools to Boost Your Business 2019-07-29 22:04:56Brought to you by PieSync: Salesforce is a multi-billion system with the company’s 2018 revenue estimated in the US at $13.13 billion. It’

Teodora Pirciu Joins the Women on Business Contributor 2019-07-27 21:27:26Please join me in welcoming Teodora Pirciu to the Women on Business team of contributing writers. Teodora will bring her experience as a journalist, f

How Technology Has Improved Business Operations 2019-07-26 10:00:00Brought to you by Translate.com: Any business aims to increase its profits. That can only happen when the business increases its revenue streams while

Disclaimer and Notice:WorldProNews.com is not responsible of these news or any information published on this website.