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24th of January 2018

Economy



Tourism Authority Select CWW Canada Agency - Bernews

The Bermuda Tourism Authority [BTA] announced they have selected Connect WorldWide Canada [CWW Canada] as their “new integrated Public Relations, Tourism Trade Marketing and Business Groups representation agency in Canada.”

CWW Canada will launch an integrated marketing campaign called #OutHere365 to highlight Bermuda’s year-round attractions and tourism promotions, the BTA said.

“We are excited for the opportunity to work with CWW Canada, a well-respected and innovative leader in the industry in Bermuda’s second largest international market,” said Victoria Isley, Chief Sales and Marketing Officer, Bermuda Tourism Authority.

“Following on an increase in Canadian visitation to Bermuda in 2017, we are excited to launch this new partnership and are confident that CWW’s creativity will excite more and more Canadians to visit Bermuda.”

“We are honoured to work with the team at the Bermuda Tourism Authority,” says Charmaine Singh, President, CWW Canada. “We are thrilled to have the opportunity to tell Bermuda’s story and showcase her unparalleled adventure and island life.”

Bermuda is easily accessible to Canadians with direct flights under three hours from both Air Canada and WestJet through Toronto’s Pearson International Airport.

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