• Follow us

Social Media

How to Boost Sales With Seasonal Products

Just because the leaves turn doesn't mean profits have to fall.

August 23, 2019 4 min read

Opinions expressed by Entrepreneur contributors are their own.

Fall is just around the corner. While some people will mourn the end of summer, others will rejoice, celebrating the cooler weather and everything that comes with it, including back-to-school week, Thanksgiving and Halloween. And your business should be piggybacking off that excitement to boost sales. In fact, according to the National Retail Federation, back-to-school shopping represents the second-biggest spending event of the year, with the average household planning to shell out nearly $700 on related clothes and supplies this year. 

Ultimately, all seasonal changes can and should be exicting for growing businesses, and here's how to boost sales at those junctures accordingly.

Create Scarcity

Since the fall retail season is only about three months long, shoppers have a limited time to get their fix of autumnal items. You can use this scenario to your advantage by leveraging the principle of scarcity, or the idea that people put more value on things that are not readily available or easy to obtain. In other words, when people think they can’t have a product, it makes it even more desirable.

A famous example of this is Starbucks's Pumpkin Spice Latte, which is already available for this coming fall as we speak. People line up out the door for this limited-run annual beverage, which has reportedly reaped $1.4 billion in sales since 2003. Of course, you don’t have to create an entirely new innovation, so long as you offer up something special to your customers this season that they’ll rush to buy before it’s too late. 

Related: 7 Tips for Managing a Seasonal Business

Build Off-Season Hype

Seasonal-product marketing can be used to build hype around your company year-round. Again, going back to the principle of scarcity, people want what they can’t have. So, by promoting your seasonal products off-season, it will get shoppers excited about what’s to come. And in turn, while they wait for your exciting seasonal products to arrive in stock, they can check out what you currently have to offer. 

Stage a Sale

No matter the season, there’s nothing more exciting to shoppers than a good deal, and you can drive drive them to your store by promoting seasonal product sales. For example, a recent blast from gifts-and-accessories vendor Mark and Graham offered email subscribers 15 percent off Halloween- and fall-themed products. Customers might not have planned on purchasing a multitude of seasonal decor items, but because they're at a discount, they’ll be likelier to take advantage. 

Related: 4 Tips for Managing Cash Flow in a Seasonal Business

Run a Giveaway

Now, what do you do if your business doesn’t sell seasonal products? Don’t worry, you can still get your customers excited with a seasonal-themed giveaway. Most people would love to win an awesome prize during this or any other busy shopping period. For instance, Chipotle ran this back-to-school giveaway for college students with the dual grand prize of a catering party and a $1,000 Target gift card. 

Choose a prize for your giveaway that will not only excite your audience, but prove practically useful. A great giveaway will, at minimum, drive tons of traffic to your website, ensuring that while visitors are entering your contest, they’ll check out what else you have to offer. 

 Over to You

A new season means change, but not only in the weather. With these tips on how to boost sales, both you and your customers can celebrate this and every season.

Read More



Leave A Comment

More News

TechCrunch » Social

Patreon sells product curation site Kit to Geniuslink 2019-09-12 12:50:59Patreon, the platform for independent content creators to operate membership businesses for their core fans, announced it is selling the assets of Kit

Google Photos adds a time-traveling version of Stories, 2019-09-12 11:59:18Google Photos is getting its own version of Stories. But instead of focusing on what you’re doing now, as Stories on other platforms like Instag

Hatebase catalogues the world’s hate speech in real 2019-09-10 17:49:26Policing hate speech is something nearly every online communication platform struggles with. Because to police it, you must detect it; and to detect i

Nextdoor adds new funding, closes growth round at 2019-09-10 11:59:39Social networking platform for neighbors Nextdoor today announced it has secured additional funding to close out its $170 million growth round. The ne

Twenty and Mappen merge to help users hang 2019-09-10 10:27:25Today, social networks Twenty and Mappen are joining together in a merger under the Twenty brand. From the beginning, Twenty’s goal has been to

Facebook tightens policies around self-harm and suicide 2019-09-10 09:47:03Timed with World Suicide Prevention Day, Facebook is tightening its policies around some difficult topics, including self-harm, suicide and eating dis

Spotify users can now share music and podcasts 2019-09-09 09:46:22Spotify users can now share their favorite music and podcasts with friends on Snapchat, the company announced this morning, with added support for sha

Freeda raises another $16 million for its media 2019-09-09 03:11:32Italian startup Freeda Media has raised a $16 million Series B round. Existing investor Alven is leading the round, with Endeavor Catalyst, UniCredit

Looking to become the video-based social network of 2019-09-06 12:49:23When Medal.tv first launched on the scene, the company was an upstart trying to be the social network for the gaming generation. Since its debut in Fe

NY attorney general will lead antitrust investigation into 2019-09-06 10:20:50New York Attorney General Letitia James announced this morning that she’s leading an investigation into Facebook over antitrust issues — i

Daily Crunch: Facebook Dating comes to the US 2019-09-05 14:32:14The Daily Crunch is TechCrunch’s roundup of our biggest and most important stories. If you’d like to get this delivered to your inbox ever

Facebook’s lead EU regulator is asking questions about 2019-09-05 13:15:35Facebook’s lead data protection regulator in Europe has confirmed it’s put questions to the company about a major security breach that we

Mashable

Elon Musk claims ‘pedo guy’ is a common New! 2019-09-17 16:03:01The insult, which Musk called a British cave diver on Twitter, means "creepy old man," according to the Tesla CEO. However, Musk and his legal team

New Mercedes concept car blends past designs with New! 2019-09-17 16:02:23Modeled after a 1902 luxury car of a similar name, the Vision Mercedes Simplex adds a few millennials touches to the nearly 102-year-old vehicle. Read

Seinfeld is coming to Netflix in 2021 New! 2019-09-17 16:01:39The 1990s show is making its first appearance on the streaming giant, soon after Netflix's planned removals of The Office and Friends. Read more...Mo

These memes about AirPods will make you say New! 2019-09-17 16:00:22Like many tech products before it, AirPods have found themselves to be the center of many hilarious memes. In fact, here are a few that are pretty har

KFC is testing a fried chicken sandwich with New! 2019-09-17 15:49:16Just when you thought it was time to bring home the troops from the great chicken sandwich war between Popeyes and Chick-fil-A, KFC introduces a new s

We ate the world's spiciest tortilla chip, and New! 2019-09-17 15:28:27 Read more... More about Video, Spicy, Taste Test, One Chip Challenge, and Culture

Here are the top 10 returning TV shows New! 2019-09-17 15:20:16With fall comes the return of television's current classics. And to help you keep up with what's coming soon, we've compiled a list for you. Read m

Lab-created embryos may revive population of near-extinct white New! 2019-09-17 15:19:34There are currently two white rhinos in the world, both female. However, with the idea to create new life through IVF, a group of scientists may have

This AI will tell you what it’s really New! 2019-09-17 15:17:53The AI, which draws its dataset from ImageNet, is being used to show the issues of relying on technology to make judgements of humans. Read more...Mor

Milo Yiannopoulos banned from furry convention New! 2019-09-17 15:16:34Yiannopoulos has found himself in hot water for associating with white supremacists and Neo-Nazis, as well as supporting pedophilia. When the controve

Hamilton Beach bread makers on sale for $43.99 New! 2019-09-17 15:16:32TL;DR: Buy the multifunctional Hamilton Beach HomeBaker two-pound bread maker for $43.99 at Walmart. That saves you 37% on a quality automatic bread m

We tried chips made from the hottest pepper New! 2019-09-17 15:03:45The #OneChipChallenge is back, with an all new, hotter-than-hell chip made with the hottest pepper on the planet, the Carolina Reaper.  Read more

The Next Web

How to build a production and recording studio New! 2019-09-17 15:38:41Welcome to TNW Basics, a collection of tips, guides, and advice on how to easily get the most out of your gadgets, apps, and other stuff. Anyone

The Offspring becomes latest band to play a New! 2019-09-17 13:53:35Punk band The Offspring are going to be performing a gig in … a mobile game? Yep, they join the ranks of the growing number of performers choos

Facebook identifies secret campaign to influence voters in New! 2019-09-17 12:14:48Earlier today, Facebook announced it had terminated multiple accounts, pages, and groups belonging to two campaigns targeting voters in Iraq and Ukrai

This AI researcher is fighting unsolicited dick pics… New! 2019-09-17 09:46:21For the ongoing series, Code Word, we’re exploring if — and how — technology can protect individuals against sexual assault and hara

CHEAP: What a lovely bunch of sweet deals New! 2019-09-17 09:21:17Welcome to CHEAP, our series about things that are good, but most of all, cheap. CHEAP! Last week was all about the new iPhone 11 and 11 Pro, but if y

YugaByte’s distributed database gets GraphQL integration, Jepsen testing New! 2019-09-17 09:00:23YugaByte, the open-source distributed database provider, today officially announced the availability of YugaByte DB 2.0. YugaByte is both an SQL and N

Deloitte is testing Bitcoin in its canteen — New! 2019-09-17 08:21:40“Big four” accountancy firm Deloitte is allowing staff to buy lunch with Bitcoin as a means of testing its usefulness, Luxembourg Times re

Didn’t Major in Computer Science? This $40 Training New! 2019-09-17 08:00:00You’ve still got time to get in on the bull rush of data science possibilities with the training from The Complete Computer Science Master Class

Canada’s Revenue Agency is now curious about defunct New! 2019-09-17 07:35:39Canada’s Revenue Agency is now looking into the corporate tax returns submitted by QuadrigaCX, the troubled cryptocurrency which collapsed earli

Xiaomi unveils its Android-powered 65-inch Mi TV 4X New! 2019-09-17 07:06:29At an event in Bangalore, India, today, Xiaomi launched a range of premium smart TVs, including the 65-inch Mi TV 4X, which comes with Android 9.0 and

MoviePass is effectively dead and will shut down 2019-09-13 19:22:59If you’re still a Movie Pass subscriber for some reason, it appears tonight is your last chance to use the service. In an “I hope no one n

How WSDG and Gimlet built world-class podcast recording 2019-09-13 18:32:32Picture a professional recording studio. What do you see? Perhaps a band rocking out in an acoustically treated room, or a vocalist singing softly int

Entrepreneur

Researchers Overwhelm Canadian Government With Marijuana Research Requests New! 2019-09-17 14:00:00After becoming just the second country to legalize marijuana nationwide, Canada has the potential to lead the world in cannabis research - if they can

This Founder of a Marketing Agency Shares His New! 2019-09-17 13:30:00Plus, here's the importance of establishing and maintaining a culture in your company.

How Johnathan Ruggiero's Search for a 'Manly' Wedding New! 2019-09-17 13:00:00And why his proudest moment was crucial to the company's success.

'If You Doubt Yourself, You're Dead': How Serial New! 2019-09-17 12:00:00Kathleen Griffith talks business and fearlessness with Jaclyn Johnson, founder of Create & Cultivate.

Learn Mobile App Design from a Top Instructor New! 2019-09-17 10:30:00Create your own apps from scratch and break into the billion-dollar app design industry.

Become a Better Leader By Helping Your Team New! 2019-09-17 09:00:00Here's how to instill a sense of calm and balance in employees.

MMA Pioneer Discusses Scaling a Content Business New! 2019-09-17 08:30:00Here's how the MMA team is working to scale its digital sports content.

Marijuana Labs Adding Tests Targeting Vitamin E Acetate New! 2019-09-17 08:00:00In the wake of recent vaping-related illnesses and deaths, cannabis testing labs are targeting an additive that's been linked to the unfortunate even

Time Management Is Actually a Waste of Time New! 2019-09-17 07:15:00Here's how you should manage your efforts instead.

What You Should Know About Regulations For CBD 2019-09-16 17:30:00There are lots of key words on those labels, so here are the most important ones to know about.

Entrepreneur Insider Live Event: How to Make More 2019-09-16 17:02:00Leverage expert strategies to improve your social media strategy and engagement, plus network with editors from Entrepreneur magazine.

How to Humanize Your Brand to Win on 2019-09-16 16:30:00It doesn't matter how big your reach is if your audience won't engage with your content.


Disclaimer and Notice:WorldProNews.com is not responsible of these news or any information published on this website.